As featured on IG
Photography
In case you haven’t noticed, I love beer and I love pictures! What’s a better combination than the two?! Check out some of my favorites in the gallery above.
See report summary here
LA Beer Consumer Research
Consumers have a lot of choice of beers and breweries in LA. In this study, I researched how consumers discover, purchase, drink, and discuss beer. I interviewed 10 consumers to build an in-depth ‘customer journey map.’ Next I interviewed 5 brewery owners, 3 in LA, 1 in South Florida, and in 2 Israel, to understand how they’re marketing to consumers. I conducted a ‘quantitative’ survey to confirm and quantify these findings, and created a summary report (linked) that focused on recommendations for brewery owners.
Beer Sessions Radio - Episode 490: Tapping the Beer Market
https://heritageradionetwork.org/podcast/tapping-the-beer-data/
I love to share about beer and my research. I had the honor of appearing on Beer Sessions Radio to share. A flight, several slices of pizza, and a few beers later, and I found myself on the airwaves. General highlights include:
A look at the terms the beer industry uses vs. regular consumers
Popularity of new beverages, such as hard seltzer
Regional popularity of different styles
‘Mobility gap’
Drinking Biddies: Episode 48
This episode is the birth of “Hopstradamus” the beer predictor. Hopstradamus can convert beer into predictions. This female-led podcast is “Just two girls on a beer journey.” On this journey, they dive into the fun world of beer with beer novices and experts. I was honored to join them and talk about all things beer and specifically about Dog Ate My Homework by Brouwerij West. Aside from looking like “the blood of [Jamie’s] enemies,” this beer got a solid rating from everyone.
Guided Beer Tastings
Beer is meant to be experienced, especially with friends! I love to lead guided beer tastings/education sessions where we can learn and experience beer first hand. Rather than just ‘thumbs up/down’ a beer, I walk you through the flavor components, intricacies, food pairings, and fun facts about the beer so you can have a memorable and mindful experience. For upcoming tastings, see Events, or you can contact me at ethan.siegler.2019@marshall.usc.edu to set up a private tasting.
“Had a great time at Ethan’s beer tasting. He provided many different beer pairings and had foods that went well with each. I learned much more than I expected about the brewing and fermentation process and how one beer tastes different from another. Really enjoyable atmosphere with an awesome opportunity to learn more about beer. ”
“Ethan was a great and welcoming host! He really knows his beers! Thanks for sharing your knowledge with us :)”